Good charities shouldn't struggle just because no one showed them how to grow.

You already know how to deliver impact. Humph helps you build the fundraising, marketing and partnership systems behind it, with proven tools, guided pathways and a coach who tells you what to do next.

Start for free

Why Humph exists

In 2022, a small charity CEO told us she'd finally won enough funding to hire a junior marketing coordinator. The catch: she had no time, no budget and no in-house expertise to show that person what good looked like. She was staring at a blank page, asking the questions every growing charity asks. How do we attract sponsors? How do we bring in more donations? What should we focus on first?

The more charities we spoke to, the more we heard the same thing. Important missions, passionate people, not enough hours, and no affordable way to get the fundraising, marketing and partnership expertise that helps an organisation grow. The support exists. Donors want to give and businesses want to partner. Most small charities just don't have an easy way to reach it.

Humph was built to close that gap.

Read our story

Your marketing and fundraising system, sorted.

Humph helps charities build the fundraising, marketing and partnership systems they need to grow - from donor communications and campaigns to sponsor pitches and partnership management.

No big-budget agencies or in-house specialists required.

You’ve got the passion. We’ve got the playbooks.

An image of the Humph.com.au mascot, Humphrey, a black and white dog looking straight forward overlayed with a green decorative circle.
See how it works

Fifteen minutes from
“Where do we start?” to “We’ve got this.

Most charities don’t need more information. They need clarity, structure and support. Humph combines practical tools, guided pathways and AI-enabled coaching to help you move forward with confidence.

Explore the tools

Free charity strategy

Serious about getting organised? A charity strategy is the first step in finding your focus.

  • Develop your vision
  • Be clear on your focus areas
  • Create a step-by-step path to success
  • Build support

You handle your mission, we'll help with the rest.

Running a charity or nonprofit is hard. Fundraising is complex, brand building feels like witchcraft and marketing feels like gambling. Not to mention managing supporter expectations.... Humph is here to help.

Watch video tutorials

Learn from our charity consultants, understand the documents you're creating and get step by step advice about filling them in.

Build documents online

Use our online document builders to make it even easier to get stuff done.

Work through examples

See how other charities would structure their strategies and learn from the best

Get help at discounted rates

If you need some extra support, our team are on hand to help you with guidance. If you want someone to work through complex issues with you, you can access our consultants with a serious Humph discount.

Simple, low-cost plans for growing.

Access expert fundraising, marketing and partnership support built around practical tools, guided pathways and AI-enabled coaching. Start free and upgrade when you’re ready. New resources and content added regularly.

*Get one month free when you sign up for an annual pass

Try us out

Starter

$0/mo

Growth Toolkit

$49/mo

Strategy Partner

$199/mo

Try us out

Starter

$0/year

Growth Toolkit

$539/year

Strategy Partner

$2189/year

See all plans

Frequently asked questions

What is Humph?

Humph is fundraising, marketing and partnership support built for small Australian charities. It combines proven tools and templates, step-by-step guided pathways, and an AI coach called Humphrey, so charities can grow their impact without a big team, agency or budget.

Who is Humph for?

Humph is for small and micro charities and purpose-led organisations, especially those with a clear mission but limited time, budget or in-house marketing and fundraising expertise.

How much does Humph cost?

Humph has three plans. Starter is free, with three templates and 20 Humphrey questions a month. Growth Toolkit is $49 a month or $539 a year for the full toolkit, every pathway and unlimited Humphrey. Strategy Partner is $199 a month and adds monthly expert support.

What are Humph Pathways?

Pathways are guided, step-by-step journeys built around a common charity challenge, such as fundraising, corporate partnerships or running a campaign. Each pathway sequences the right templates, examples and AI support so you always know the next step.

Who is Humphrey?

Humphrey is Humph's AI coach and thinking partner. Rather than answering from the open internet, he draws on Humph's own tools, frameworks and decades of real-world charity, fundraising and marketing experience to help you decide what to do next.

How is Humph different from ChatGPT?

ChatGPT will give you an answer, but it won't tell you whether it's the right one for a small charity. Humph pairs AI with proven frameworks and real-world fundraising and marketing experience, so the guidance is grounded in what actually works for charities.

Is Humph only for Australian charities?

Humph is built specifically for the Australian charity sector, so its guidance, examples and compliance context suit Australian organisations. Charities elsewhere can still use the tools, but the examples are Australian.

What is a Plan on a Page?

A Plan on a Page is a one-page summary Humph helps you produce, such as a fundraising, brand, partnership or campaign plan, that you can share with your board, team or funders.

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